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Lori Coulter and the Journey of Summersalt


In the dynamic world of swimwear fashion, few names shine as brightly as Lori Coulter, the co-founder of the groundbreaking brand, Summersalt. This is the story of a visionary entrepreneur who, driven by passion and a commitment to inclusivity and sustainability, has redefined the standards of the swimwear industry. Outside of Summersalt, Lori is a guest lecturer at Washington University St. Louis and an advisor at Redbud VC

Early Years

Lori Coulter's journey into the world of fashion began with a deep-rooted love for design. Her early experiences molded her creative vision, setting the stage for her future endeavors. Coulter's exploration of various aspects of the industry fueled her determination to create something unique and transformative.

Founding of Summersalt

In collaboration with Reshma Chamberlin, Lori Coulter laid the foundation for Summersalt. Their partnership was marked by a shared commitment to revolutionizing the swimwear landscape. The duo aimed to go beyond creating stylish beachwear; they sought to address the pervasive issue of sizing exclusivity in the industry.

Innovative Approach to Sizing

Summersalt's success can be attributed to its groundbreaking approach to sizing. Recognizing the diverse beauty of women's bodies, Lori Coulter and Reshma Chamberlin embraced a data-driven strategy. By analyzing 1.5 million body measurements, they developed swimsuits that catered to a wide range of body shapes and sizes, challenging the industry norm.

Sustainable Practices

As a conscious brand, Summersalt embraced sustainability as a core value under Lori Colter's leadership. The use of recycled materials became a hallmark of their swimwear, signaling a departure from traditional industry practices. Coulter's dedication to eco-friendly fashion demonstrated that style and sustainability could coexist harmoniously.

Positive Impact 

Summersalt became more than a brand; it became a movement under Lori Coulter's visionary leadership. By redefining beauty standards and encouraging women to embrace their uniqueness, Summersalt fostered a sense of confidence and self-love. The positive impact extended beyond the fashion realm, resonating with consumers seeking empowerment through their choices.

Community Building

Lori Coulter recognized the importance of building a community around Summersalt. Through strategic use of social media and other platforms, the brand encouraged open conversations about body positivity. Summersalt became a space where women could share their stories, creating a sense of belonging and empowerment that transcended the traditional boundaries of a fashion brand.

Lori Coulter's journey as the co-founder of Summersalt epitomizes the fusion of passion, innovation, and a commitment to positive change. In her quest for inclusivity and sustainability, Coulter has left an indelible mark on the fashion industry. As Summersalt continues to make waves, Lori Coulter's visionary leadership serves as a beacon, inspiring the industry to embrace diversity, sustainability, and empowerment in equal measure. The legacy of this visionary entrepreneur is sure to influence the fashion landscape for years to come.


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