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Crafting a Compelling Pitch Deck for Pre-Seed Funding

Updated: Aug 9, 2023

Shayanne Gal/Business Insider

One of the most crucial tools for any tech startup seeking investment is the pitch deck for Pre-Seed funding. It's your opportunity to convey your vision, explain your business model, and convince investors of your startup's potential for success. As the adage goes, "You only have one chance to make a first impression," and your pitch deck is often that first impression.

Outlined below are the elements you should include in your pre-seed pitch deck:

1. Intro Slide with a Powerful Tagline

This is your hook, your moment to grab an investor's attention. Make it short, memorable, and punchy.

2. Your Vision and What You Are Doing

In one or two sentences, describe your contrarian view on the market or problem you're solving. This isn't the time for complex jargon or intricate details. Simplicity and clarity are key.

3. The Need or Billion-Dollar Problem

Why is your solution necessary? Show quantitative and qualitative data to illustrate the problem you're addressing. Make it impossible for your audience to ignore the issue at hand.

4. Output of Your Product

How does your product improve life or work? Whether it saves time or money, simplifies a process, or makes life better in some other way, make sure your audience can visualize the benefits.

5. Your Product, Features, and Demo

This is the 'show and tell' moment. Share about your product's features, tech stack, and even a demo video if possible. Make sure your audience can grasp what your product does and how it functions.

6. The Market Opportunity

How big is your potential market? How are you creating more value in it? Investors want to know that there is potential for substantial returns, so paint a clear picture of your current and future market targets.

7. Your Competitive Advantage

What sets you apart from the competition? How is your solution better or different? It's important to focus on significant differentiators that truly set your business apart.

8. Your Business Model and Traction

Explain how you plan to generate revenue. Share any traction you've gained so far or any risks you've mitigated. If you're already seeing impressive growth, don't be afraid to highlight it.

9. Go-to-Market Strategy

How do you plan to acquire customers? What channels will you use to reach your target market? Be as specific as possible in outlining your marketing and sales strategies.

10. The Team

Showcase your team and their expertise. Explain why you are uniquely positioned to seize this opportunity.

11. Milestones Roadmap

Where have you been, and where are you going? A clear roadmap shows you're forward-thinking and organized, and it helps investors understand your timeline.

12. Capital Requirement

How much funding do you need, and how will you use it? What milestones or KPIs will you reach with this funding? Investors need to know their money will be used effectively.

13. Thank You Slide

Finally, end with a note of gratitude. Be sure to include your contact information for follow-up discussions.

14. Risks (Optional)

Transparently addressing potential risks and challenges can demonstrate your honesty and foresight. Just be sure to explain how you plan to navigate those obstacles.

In a nod to the VC thought leader Fred Wilson, “The best investor pitches are the ones where I’m nodding my head because I want what they're building.” Your pitch deck should inspire that same level of enthusiasm in your audience.

At Redbud VC, we're committed to helping founders create compelling pitch decks and powerful narratives. In our comprehensive list of resources for founders, you'll find a wealth of information on creating pitch decks, understanding VC terms, and connecting with early-stage investors.

In the end, your pitch deck is just the beginning of your journey to funding. But with careful preparation, a well-crafted deck can be a springboard to meaningful conversations and potential investment.


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