Lori Coulter is the Co-Founder and CEO of Summersalt, a generation-defining lifestyle brand known for its data-backed fit and designer quality products without the designer price tag. In 2020, she was named one of Inc. Magazine’s Top 100 Female Founders. Lori and her Co-founder Reshma Chattaram Chamberlin launched Summersalt to change the conversation around swimwear and address a true market gap by creating designer swimwear without the designer price tag. Summersalt’s product is data-backed, with 1.5 million measurements taken from 10,000 women’s body scans. Lori holds a Master's in Business Administration from Washington University in St. Louis and a Bachelor of Business Administration from Baylor University. She is passionate about empowering women entrepreneurs and advises students in the entrepreneurship program at Washington University in St. Louis.